Based on the west coast of Sweden. Driven by the great outdoors.
From London’s pulse to the archipelago’s calm. A strategic move for sharper results.
Beginning in London
Our journey began in London’s intense digital hub, where we, the founders Louice Järund and Knut Henriksen, built our careers. We spent several years at the epicentre of the global digital scene, which gave us direct contact with industry leaders, global platforms, and a constant stream of innovation.
The strategic step
We learned directly from the best, networked constantly, and kept pace with the city’s intense, high-energy pulse. We chose to leave the concrete jungle, not as an escape from work, but as a strategic step towards a better, sharper way of working.
Headquarters on the west coast
Today, Smör Marketing is headquartered on a farm on the west coast of Sweden. Integrating nature and outdoor life into our daily routine gives us the energy and focus required to solve complex problems for our international clients.
It is precisely this dedication and clarity that leads directly to the best results for our clients.
Broad experience and targeted specialist expertise
B2B
Scaling SaaS platforms and complex service providers requires robust digital infrastructure. We build automated lead generation workflows and integrate advanced CRM systems. We bridge the gap between marketing and sales to accelerate sales cycles through strict, data-driven decision making.
B2C
Managing substantial media budgets demands an uncompromising focus on ROI. We design commercial campaigns that convert. We implement continuous CRO (conversion rate optimisation) and scalable performance architectures to drive measurable growth across fast-moving consumer markets.
Publishing and media
Navigating the shift from volume-driven advertising to profitable, audience-centric models. We transform publisher business models, deploying AI-assisted workflows with integrated expert loops to streamline operations without ever compromising editorial integrity.
ABM and PBM
Precision matters when targeting high-value enterprise accounts. Utilising platforms like HubSpot, we design and execute complex account-based marketing strategies. We build bespoke data dashboards to ensure absolute visibility, aligning your sales and marketing around hyper-targeted revenue goals.
Global specialist experience
Our professional foundation
Our professional foundation was built in London’s tech and media sector. We know what it takes to scale a business. Whether the project involved expanding SaaS platforms internationally, driving strategic marketing in London’s West End, or integrating e-commerce and local SEO for some of Europe’s largest garden centre chains, we have done the work from the ground up.
We know what works in reality and what only sounds good in a boardroom.
Proven experience
We have shaped commercial strategies across the entire spectrum – from fast-moving start-ups and local street food entrepreneurs to large-scale events and global players.
Infrastructure for growth
Now, we leverage that experience to build strong digital infrastructure for ambitious growth companies and established mid-sized businesses.
We give you access to the exact same operational frameworks that international players use, without the need for you to build large in-house teams.
Operational principles
We avoid slick presentations and agency buzzwords. Our principles are not just pretty words on a wall – they are the hard rules we navigate by in every client project. For us, it is about cutting through the noise, taking responsibility for execution, and building digital infrastructure that actually drives your business forward.
How we use AI (Our editorial transparency)
As experts in AI infrastructure, we naturally use artificial intelligence in our own day-to-day operations.
We use AI as a powerful tool for research, data analysis, ideation, and structuring content. However, we never compromise on quality or authenticity. Every piece of strategic advice, every text, and every analysis is always reviewed, quality-assured, and refined by a human expert at Smör Marketing before it is published or delivered.
We use AI to work smarter.
Radical transparency
We tell it like it is. If a strategy is not working or if the data points in the wrong direction, we flag it immediately. No fluff, no hidden agendas – just honest, straightforward recommendations.
Operational responsibility
We are not traditional advisors who hand over a PDF and walk away. We step in, build the systems, integrate the tools, and ensure that the strategic work actually gets done.
Focus
Our environment on the west coast has taught us the value of shutting out the noise. We direct our energy towards the exact actions that create measurable commercial growth for you, entirely free from unnecessary distractions.
Data-driven trust
Gut feeling is not enough when margins shrink. We build every decision, campaign, and AI implementation on secure, verifiable data that your management team can trust.
Operational leadership
We are both decision-makers and executors. When you partner with Smör Marketing, you get direct access to senior expertise that builds and leads the work on the ground, entirely free from bureaucracy.
Louice Järund
Founder & strategic partnerLouice leads the strategic and operational marketing work. With extensive experience from the international media sector, she builds go-to-market strategies that deliver measurable commercial growth for Nordic brands.
She frequently steps in as an interim CMO/leadership roles or strategic advisor for our clients. Her primary focus is to remove friction from marketing operations and ensure that every initiative is strictly aligned with the company’s overarching business goals.
Louice on LinkedIn
Knut E. Henriksen
Founder & technical partnerKnut is the architect behind your digital infrastructure. He combines technical excellence with commercial understanding to build automated workflows and integrate secure AI transformation into your day-to-day operations.
He bridges the gap between complex raw data and boardroom decisions. Whether it involves CRM architecture or bespoke analytics tools, he ensures that your systems work for you, not the other way around.
Knut on LinkedInAdditional expertise and team
We strategically complement our core capabilities with carefully selected niche expertise when required, ensuring our clients always receive first-class service tailored to their specific projects.